The Distinguished Gentleman’s Ride 2018 – Publications Out Now
How men approach charity for men: with lots of noise and fully in style
Publications out now!
Thousands of motorcycles roared loudly in over 100 countries and 648 cities worldwide. On Sunday, 30th of September, more than 112’000 gentlefolk took to their classic and vintage motorcycles to show unity regarding men’s health. Dressed in dapper clothing men all over the world fundraised money for The Movember Foundation, dedicated to supporting prostate cancer research and men’s mental health. 13 Million US Dollar were raised to date – a massive success.
Corinna Fromm Communication was right in the middle of it all and got to experience the impressive gathering front row. We exclusively flew to New York City to capture the event in its full glory. On board: GQ and L’Officiel Hommes. The backdrop of the event was nothing less than spectacular. Driving past skyscrapers and over Brooklyn Bridge made the concrete jungle come alive with gentlefolks on their motorcycles, riding for the good cause.

DGR New York x Zenith by Dimitri Coste
Six hours prior, Munich, Germany. Gentlemen set off on their motorcycles for the ride through the Bavarian capital. Part of our agency team rode along with blogger friends and media influencers – all dressed up to support the charity. In the end it is a “Men for Men” Activity, where men bonded over their passion of motorcycles and the importance of men’s health. The feeling of riding through the city in unity without stopping at red lights, speeding past monuments and historical sites as well as an old airfield is incomparable – pure goosebumps through and through.

DGR Munich x Zenith at Bullfrog Barbershop by Holger Rauner
Various local and international cooperation partners proudly supported the Distinguished Gentleman’s Ride and its cause. Zenith is not only the official partner of the ride worldwide but took part with the biggest team and as one of the top fundraisers. A real team effort! Locally the Munich Ride was supported by Bullfrog Barbershop who provided a grooming session for our VIP friends. The modern electric Barber offers an authentic and contemporary environment for men which combines the Italian art of shaving with the atmosphere of north-american raw barbershops. A real hangout spot for cosmopolitan gentleman & friends, like our group of exclusive guests for the DGR. A quick beard trim and styling made them look even smarter – perfectly in tune with the events dresscode.
- DGR Munich x Zenith by Holger Rauner
- DGR New York x Zenith by Getty Images
- DGR Munich x Zenith by Holger Rauner
Dapper up ladies and gents – the ride is set to continue next year. Zenith and Corinna Fromm Communication will be there. Will you join us too?
OUT NOW: Read all about Zenith and the Distinguished Gentleman’s Ride in the Winter Issue No° 4 of L’Officiel Hommes Germany. We’re super excited about the 8 page story..
Dive deeper into the world of the Distinguished Gentleman’s Ride and read the following articles online:
https://www.playboy.de/lifestyle/motorsport/dudes-wheels-der-distinguished-gentlemens-ride-2018
https://brusworld.com/cruisen-fuer-den-guten-zweck-distinguished-gentlemans-ride-2018/





