Working towards a sustainable future: step by step, with inspiring people & PASSION!

<< PURPOSE FUELS PASSION >>

I have always loved that quote and it resonates with me in almost every situation I face in life. May it be at work or at home, professionally or privately.

We all have that purpose, that drives us towards better things and a brighter future full of passion. Living exactly that in my personal life and at work at Corinna Fromm Communication, it was such a pleasure to be involved in a project, that really embodies said quote. With the purpose of guaranteeing a sustainable future for generations to come, GARMONT – an Italian company for outdoor footwear – took on responsibility in working with the Global Conservation Corps (GCC) – a South African organization to conserve wildlife. The result: A partnership like no other. I was immediately drawn in by the passion every single person involved in the project showed and was honored to be able to work with them for the OUTDOOR by ISPO, where we were able to draw attention to the importance of conserving wildlife and empowering humans to protect animal and planet in a press conference and at the booth. Everybody involved – from speakers to press –  was completely drawn in by the cause and project what made work not feel like work at all.

 

Did you know, that 60% of the global wildlife population faced extinction in the last 40 years? Or that we will lose another million species in the next 30-40 years? Or that there won’t be any Rhinos in outdoor nature left by 2026 due to poaching? It was facts like these, that really brought me into another dimension of understanding, what really is at stake at the moment for all of us. The loss of one species far away first does not seem to have a massive impact on me personally but getting to know and understanding people like Matt Lindenberg, founder of GCC, or Michele Sofisti, high-profile business man with the purpose of fighting for sustainability, really made me change perspectives as both put all their energy and purpose into the project.

So is it really about saving the Rhino? Yes, but also no. Every species extinct takes a toll on my life, your life and everybody’s life as biodiversity is the key to a planet in balance. So we really need to care for our planet together & act now!

 

By no way do we all need to completely change our lifestyle but every little contribution is a step towards a better world. Cycling to work, sharing those staggering numbers of wildlife decrease, recycling plastic bottles – just simply being aware is the key in which we can all do our part in saving our planet. I have certainly taken all that in and included the purpose of a sustainable future in the purposes I thus far lived by at home and especially in the Corinna Fromm Communication office like openness, respect, kindness. All this really did fuel my passion because in the end, sustainability and a bright future is the greatest sort of luxury there is.

 

Check out the first publications about the partnership between GARMONT and the GLOBAL CONSERVATION CORPS:

https://www.sazsport.de/hersteller/garmont/garmont-rettet-nashoerner-in-afrika-1723298.html

https://bergsport360.de/empower-humans-through-wildness/

http://www.adventure-magazin.de/Save-the-Rhino.html